Southeast Regional Conference



April 26-29, 2022

Westin Poinsett Hotel
120 South Main Street
Greenville, SC 29601




There is something for everyone at the SERC

  • Keynotes to inform, challenge and inspire.
  • Workshops with strong knowledge exchange, group conversation, and practical application tools/resources.
  • Innovation stations for exposure to proven practices and innovative ideas along with connection for follow-up after the conference.
  • Networking opportunities to catch up/build new relationships with your peers.  

The Southeast Regional Conference has served as the United Way premier regional learning opportunity for more than 60 years. Today it offers high-quality learning at an affordable price for United Way professionals with engaging workshops, inspirational keynote speakers, and innovation stations for exploring successful practices.    

Networking with peers has always been valued in post-conference surveys and you will have many opportunities to connect with other UW staff across the southeast and gather ideas as well as discuss common challenges. With a year of relationship interruption, it will be good to spend time together and refuel our energy tanks for work in 2022 and beyond.

Conference Reach:  Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.  We expect more than 200 in attendance!


The Westin Poinsett Hotel will host the SERC. Enjoy Greenville’s downtown with eateries, shops and Falls Park on the Reedy just steps away from the hotel. Free shuttle is available to the airport, which is 14 miles away.

The Hotel is ready to receive room reservations at our special group rate ($179/night). Call 864-421-9700 and mention the United Way Southeast Regional Conference or click the link below. *Note that there is a $7/day parking fee for self-parking.


Early bird registration of $550 is available through March 15, 2022.

Flex credits will be available, but expense is not reimbursed until conference attendance is confirmed (after April, 2022). Check your flex credit balance now to determine your budget needs and return often for updates. 

Content planning is currently underway with multiple avenues being used to gather your training and knowledge exchange needs. Check back often for updates.

Keynote Speakers

Deanna Headshot


Ted Ma Headshot


Call For Faculty

Call for Faculty will be distributed fall 2021 and you are encouraged to share your knowledge and experience.

Please note that all workshop content priorities have been built based on survey responses, group dialogue between like-sized United Ways, and personal conversations.  

Small Cities Scholarships will be available to Metro 6 and above United Ways who complete the application and submit by the deadline of January 3, 2022. Scholarships will be $500 and will be reimbursed to the United Ways selected AFTER conference attendance. Complete the brief application and “make your case” for how this scholarship can benefit your United Way. Awardees will be notified on or before January 15, 2022. 


3:00-5:00PM           SERC Kickoff (Gold Ballroom) 

5:00PM                   Reception


7:45-8:15AM           Breakfast and Morning Brief

8:30-9:00AM           Innovation Stations - 1

9:15-10:45AM         Workshops Sessions - 1

10:45-11:00AM       Break

11:00-12:30AM       Workshop Sessions - 2

12:30-1:15PM         Lunch and Networking

1:15-2:30PM           Keynote (Deanna Singh)

2:30-2:45PM           Break

2:45-4:15PM           Workshops Sessions - 3

                                 Dinner on Your Own

7:45-8:25AM           Breakfast and Morning Brief

8:30-10:00AM         Keynote (Ted Ma)

10:00-10:15AM       Break

10:15-11:45AM       Workshops Sessions - 4

11:45-12:45PM       Lunch and Networking

12:45-1:15PM         Innovation Stations - 2

1:20-1:50PM           Innovation Stations - 3 

1:55-2:15PM           Break

2:30-4:00PM           Workshop Sessions - 5 

4:05-4:45PM           State organizations meet and informal meetings for others

                                 Dinner on Your Own

8:00-8:55AM           Breakfast and Morning Brief

9:00-10:00AM         Keynote (UW US President)

10:00-10:45AM       Conference Learnings
                                 Let's celebrate! (And closing remarks)
                                 United Way Anniversaries
                                 Winners of Conference Contests (more to come)
                                 Celebrating the surcesses of local UWs in our Southeast Region
                                 Dolly Parton Legacy Award

10:45AM                 Grab and Go "Break Items"


As a highly valued partner, sponsors help to make the conference affordable as well as bring their knowledge and expertise to attendees. Networking with sponsors is a great way to learn about the most innovative products, programs and services available that move United Way’s community impact work forward and increase organizational efficiencies.  


The Southeast Regional Conference will be held in Greenville, South Carolina from Tuesday, April 26 to Friday, April 29, 2022. 

Registration opened in September 2021. However, workshop selections will not yet be available as Call for Faculty will not yet be complete. CLICK HERE to register. 

Early bird registration of $550 is available through March 15, 2022. Full registration after March 15 will cost $580.

Pay via credit card through the registraion site or “pay offline” via check.  

Please make checks payable to:
United Way of North Carolina
1130 Kildaire Farm Road
Cary, NC  27511
*Mark: SERC Registration

The SERC will be held at:
Westin Poinsett Hotel
120 South Main Street
Greenville, SC  29601

King or double rooms are available at $179 per night. Self-parking is $7/day and built into your registration cost. However, if staying pre- or post- conference nights, parking is paid by registrant. Valet parking is also paid by registrant. CLICK HERE to book your room. 

Flex credits can be used to cover registration, travel and a per diem reimbursement. The exact amounts of these reimbursements are not yet available.  

Please note that it is the responsibility of each attendee to obtain internal approval to use flexible credits. Check with your supervisor or flex credit manager before submitting any reimbursement requests. For more information, access your account balance or view the flexible credit policy.  If you have a question at any time, please contact Ask United Way (United Way Online access required).

Cancellations emailed by Friday, April 8, 2022 will be honored with a refund, less a $75.00 administrative fee. Cancellations received after April 8 will not be refunded, however you may arrange for a substitute to attend in your place.