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David Mercado has spent the last few years leading the call center for New Jersey 211, where he built up an exceptional level of customer service and consistent, high quality work from his staff to serve the community members of New Jersey. He then began consulting with United Way of North Carolina in January 2024 to help develop and implement standard operating procedures for the NC 211 call center. After 6 months of working with UWNC, David has joined the team full time as the Senior Director of Operations.

As the Senior Director of Operations, David Mercado will leverage his expertise to ensure United Way of North Carolina’s path forward is one of strength, impact, and sustainability. He will provide overall coordination, leadership, and strategy for United Way of North Carolina’s direct services programs, which include the NC 211, NCCARE360, and Digital Navigation.  David will strive to fulfill the mission of United Way of North Carolina while working to establish key strategic priorities that translate into actionable plans to develop NC 211 as THE information and referral system for the State of North Carolina.

Before his work with the 211 world, David held a career in Minor League Baseball, playing for the Charlotte Knights. He also owns and operates his own fitness gym, providing specialized fitness training to community members and baseball players. When he's not in the gym, David loves to spend time with his beautiful wife and children.