Character Playbook


Character Playbook is the NFL and United Way's signature digital program that trains middle school students to cultivate and maintain healthy relationships, make good decisions, and step in when they see questionable activity. To date, more than 13,800 North Carolina students have completed the six-week personal development program. Recently, through the NFL and UWW partnership, funds have become available for schools/students to be added to the program at no charge. These funds are limited and available on a first-come first-served basis. This news was  announced September 15 and, therefore, if your United Way is interested in leading this effort in your community, you must respond right away.  Below are resources that can help you navigate the communication and application process.  

Character Playbook Brief - provides an overview of the Character Playbook program 

Press Release 9.17.17

North Carolina 2016/17 Report - shares outcomes for the 2016-2017 year

Year One Recap Video - shares outcomes for the 2016-2017 year in a video format

Infographic - shares participation information from the 32 NFL markets

Character Playbook Quick Start Guide - here is where you will find the application and information about the application process

Character Playbook One-Pager



Five schools just making application to join Character Playbook and five existing schools in the program in North Carolina can make application to participate in CHARACTER PLAYBOOK LIVE.  This event will launch on October 11 and will allow for one classroom in a school to engage in a virtual experience.  An invitation letter has been sent to current Character Playbook teacher/facilitators and the link is included to ask for participation.

New schools can request participation through THIS APPLICATION.  There are additional links following the letter with an overview, FAQ's, and a tutorial video.  

Hello TEACHER NAME, and welcome back!

I am reaching out with an exciting and unique opportunity for your students. After reaching over 80,000 students in almost 1,000 schools through Character Playbook last school year, LOCAL UNITED WAY NAME and the Carolina Panthers are excited to announce a new interactive aspect of the program, Character Playbook LIVE


Whether you are a returning or new Character Playbook school, everyone has the opportunity to participate in the Character Playbook LIVE experience. Character Playbook LIVE is a remote gathering, conducted via video conferencing, amongst NFL teams, local United Ways and local schools just like you to celebrate and explore the importance of character development and healthy relationships. 


If you are receiving this email, then your local NFL team and United Way are interested in having your class join their upcoming Character Playbook LIVE event! All you need is wifi and a computer/laptop with a camera and microphone. Participation is on a first come first serve basis, and spots are limited. 


Your local Character Playbook LIVE event will take place on Wednesday, October 11th.


If you are available, please RSVP for your spot HERE by Friday, September 15th.


After Friday, September 15th, we will be in touch with the selected schools with next steps.  Don't miss out on your chance to bring this unique experience directly into your classroom. A tutorial video can be found HERE for your reference. 


If you have any questions, please do not hesitate to reach out. 





For more information

Visit for more information or email Anita Barker.