OPPORTUNITY: President and Chief Executive Officer
Reports to: Board of Directors
United Way of the Cape Fear Area, UWCFA, has been celebrating its 75th Anniversary, having been founded in 1941. Over the past several years, the community-wide campaign has raised approximately $2.2 million each year, mostly from company-wide campaigns. A major gifts/planned giving program is now in its third year.
UWCFA adopted the United Way “Community Impact Model” nine years ago, and now invests in 39 local programs and initiatives in the Impact Areas of Health, Education and Financial Stability. The UWCFA investment process includes the engagement of five separate volunteer reviews, starting with Vision Councils’ determining the most critical needs and establishing program targets, and ending with the Board of Directors making final investment decisions. UWCFA Investment commitments are for three years, allowing UWCFA to focus on one Impact Area every spring. Program outcomes from funded partner organizations are provided quarterly and monitored by UWCFA staff and volunteers.
The UWCFA’s successful collaborative-based problem solving strategies within its “Community Impact Model” are quickly becoming a “best practice” both within the Cape Fear Area and nationally within the United Way network. It has resulted in the substantial increase in financial resources managed by the organization in all three of the Impact Areas. Increasingly, elected officials, community leaders and service providers are approaching UWCFA to assist and/or provide leadership in implementing successful creative and innovative initiatives.
Title: Resource Development and Marketing Coordinator
Classification: Non-Exempt (Full-time)
Reports to: Executive Director
Purpose of Position:
Provide coordinated leadership, initiative and planning for the United Way’s fund development plan and annual campaign. Establish and maintain relationships with traditional fundraising sources while cultivating new sources including those targeted by the Executive Director and/or Board of Directors. Provide assistance with marketing, communications and public relations functions for the United Way. The effective management of these functions will result in United Way having strong, positive relationships with media, community members, agencies, volunteers, donors and potential donors that leads to the enhanced development of resources to address community issues.