2-1-1 Marketing Resources

NC 211, United Way of North Carolina and Kemp Advertising are pleased to roll out a new 211 marketing campaign complete with new tools and resources for use by local partners. The development of this new marketing campaign was made possible by a grant from BlueCross and BlueShield of North Carolina.

2013 Message Platform and Graphic Standards -- please read this document to learn how to correctly use the new logo, and materials for NC 211.

New Logo Treatments

Black and White: click eps click jpg dial eps dial jpg
Color: click eps click jpg dial eps dial jpg

Access the Icons Used in the Campaign

Basic needs: Black/White Color
Education: Black/White Color
Housing: Black/White Color
Mother and Children: Black/White Color
Health: Black/White Color
Senior: Black/White Color

Business Card/Spanish Side

Poster/Spanish Poster

Black & White Flyer/ Color Flyer

Standing Banner Art

Newspaper Advertisments

1/3 page: Black/White Color
1/4 page: Black/White Color
Vertical: Black/White Color

Web Banner Art

Help: vertical long small square horizontal long
Care: vertical long small square horizontal long
Hope: vertical long small square horizontal long

Billboard Art

Help: Digital Paper Vinyl
Care: Digital Paper Vinyl
Hope: Digital Paper Vinyl

.30 Radio Advertisement MP3;

.30 Television PSA; YouTube

Free Font Downloads:

NC 2-1-1 Home Search Coverage Maps FAQs Marketing News Local Partners Partner Resources

OLDER MATERIALS FOR REFERENCE ONLY

In this section of the website you can download 2-1-1 materials created to assist with the expansion of 2-1-1 awareness and access in North Carolina.

Bill Stuffer
Poster
Magnet
Card
2-1-1 Flyer
Elementary School Fun Piece
211 Reasons to Call 2-1-1
211 Logo without web - TIF black | blue - JPG black | blue
211 Logo with Web Address - TIF black | blue - JPG black | blue
Small Promotional Piece in English

NC 2-1-1 Home Search Coverage Maps FAQs Marketing News Local Partners Partner Resources